If you're one of the few business people still out there thinking social networking is just something kids do, you need to get with the program. Without a doubt social networking, along with blogs, have become the tool for reaching people. It has now become a required business skill to understand what social networking is, what its component pieces are, and begin to understand how you can use it at your company.
At Mobile Aspects, even though we are not consumer oriented, we fast figured this out, creating a twitter accounts, blogs, internal blogs, video logs, etc. It has driven significant traffic to our site and continues to grow.
If you are still sitting on the sidelines, thinking "why would anyone what to tweet when you can just email them", you have become an old fuddyduddy (oh yes, i did just use that, and i'm sticking with it). Most people reading this probably cant believe there are people out there who dont use social networking. But its true, and its in the 100 million people range (in the US). Social networking and the data that comes from it has become one of the most important business skills to have in the 10's.
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